Dalam beberapa tahun terakhir, penyedia sistem
pembayaran online PayPal telah
membangun penawaran via mobile dalam beberapa tahun terakhir. Jadi, tak
mengherankan jika PayPal mendapuk David Marcus, wakil presiden bidang mobile,
sebagai presiden direktur sejak Maret lalu.
Marcus joined PayPal in August 2011, when eBay paid
$240 million for his startup, Zong, which lets someone using the service use
his phone number to shop on his phone and get billed through his wireless
carrier.
Last week, PayPal announced that 15 new
retailers—including Office Depot, Barnes & Noble, and JCPenney—will soon
accept PayPal in their brick-and-mortar locations. The Home Depot already
accepts PayPal in most of its 2,000 U.S. stores.
1. Soon I'll be able to use PayPal at a variety of
retailers, just by providing my cell-phone number and PIN. Are we on the verge
of getting rid of cash and credit cards?
Ultimately the consumers
will decide how they want to pay. But the payment experience, to me, is going
to move out of the way. My favorite [example] is location-based payments, where
the merchant knows you're in the store, and the transaction happens with no
friction, flawlessly, without you doing anything.
2. What's the advantage of that?
That becomes a tool for the merchant to treat you well
and to welcome you. If you go to Peet's Coffee in San Francisco but now you
want to go to Peet's Coffee in Palo Alto, you're greeted by your name despite
the fact that it's your first time in that store. They know what your favorite
drink is, and they'll prepare it for you. We remove the friction from the
payment experience—nobody likes to pay, everybody likes to shop—but we also, by
doing that, enable you to have the best possible shopping experience.
3. There are a lot of companies that have come up
with innovative ideas in mobile payments, including Zong, the company you ran
before it was bought by eBay, PayPal's parent company. What's PayPal's
advantage?
Innovation at scale in payments is really hard. It's
really easy to get some initial buzz when you launch a product. To this day, no
one has succeeded signing up consumers at a meaningful scale for a digital
wallet service—no one except us. We need to continue innovating, [but] as long
as we continue doing that, because we have the scale advantage, we'll be fine. [Technology Review]
0 komentar:
Posting Komentar
Komentar